Posts Tagged ‘webex’

Webinars – Are we Due for a Redesign of Webinars?

September 9, 2012

We all have sat in or run a webinar. It might be WebEx, GoTo Meeting, LiveMeeting, or some other web conference tool. I bet you can describe the experience off the top of your head.

The event will last between 45 minutes and one hour. Half the registered attendees will show. Of those that participate, a large percentage of them will split their attention between what is being said, checking e-mail, working on a document, or surfing the internet. Much of the content will be a dry PowerPoint presentation. You might get lucky and have a poll or whiteboard involved.

  • Your organization probably uses webinars in one of these areas:
  • Compliance training – The goal is exposure to content
  • Blended Learning – This is usually a follow-up to a live or eLearning event
  • Corporate Communications – This usually allows opportunities for executives to interact with the workforce. This typically takes the form of a strategy change or a way to share more of the corporate culture.

As the economy has become worse, corporations looked for ways to cut travel costs. Today, in a distributed workforce, hosting and attending webinars is just a part of “how we do business”.

Here’s a novel idea…maybe we should consider redesigning how webinars work.

Let’s talk about a few ideas.

(more…)

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