Posts Tagged ‘Level 5’

Book Review – Great By Choice

September 17, 2012

I was listening to an audio book that really caught my attention. It is a book about some basic strategies and thought processes that go into being a leader that makes a difference. The book is called Great by Choice. It was written by Jim Collins and Morton Hansen.

The book is basically a study they performed on a series of companies during the time periods of the late 70’s to right around 2001. One set of companies (which they call 10X’ers) were compared to a comparable company during that time. 10X’ers are companies that surpassed the market by 10 times. Only 7 companies out of over 20,000 companies passed the test. So, the 10X’er company would be Microsoft and the comparable would be Apple (which was a 10X’er, fell without Steve Jobs, and became a 10X’er again when he came back). Another was Intel, compared to AMD. Yet one last example was Southwest Air compared to PS Air (which isn’t even around anymore).

The question laid out was “in a time of uncertainty, turmoil, and chaos, how come some companies thrive and yet others in the same market with a lot of the same capabilities fail?”.

They found some interesting patterns.

(more…)

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